Silverio Omari
The Nakuru County Government has unveiled a digital marketing campaign, Tembea Nakuru, aimed at boosting tourism in the region.
Tourism CECM Stephen Kuria will lead the campaign’s activation, which targets over 30 tourism sites within the county to promote domestic tourism and address marketing gaps in the sector. Speaking on Tuesday, Kuria highlighted the campaign’s potential to give Nakuru a competitive edge, urging stakeholders to capitalize on the December holiday season to amplify marketing efforts.
Tourism and Culture Chief Officer John Koech underscored Nakuru’s unique attractions, including its status as the only city with both a lake and a national park, six water bodies, and numerous prehistoric sites.
The Tembea Nakuru initiative is a collaboration between the Directorate of Tourism and Culture and NaxCity Kenya Ltd., a Nakuru-based marketing agency. NaxCity Kenya Ltd. will document and showcase well-known and hidden attractions through digital platforms, including the campaign’s website (www.tembeanakuru.co.ke), YouTube channel (Tembea Nakuru), and social media pages.
Duncan Mwangi, Sarova Hotels Nakuru Cluster General Manager, commended the campaign, citing its potential to enhance the hospitality sector through increased bed occupancy and conference bookings. His views were echoed by Jane Karanja, Chairperson of the Great Rift Association of Tour Operators (GRATO), who emphasized the importance of promoting Nakuru’s hidden gems and rich eco-tourism offerings.
Shell Kenya has committed to supporting mobility for documentary production, describing the initiative as a crucial step in unlocking Nakuru’s tourism potential. Other stakeholders include the Kenya Wildlife Service, Nakuru Tourism Association, Tour Operators Society of Kenya (TOSK), Kenya Association of Travel Agents (KATA), Nairobi Women’s Hospital, Utamaduni Nature Park, and Mwaura Properties Ltd.
Dj Vnyash
