Huddah Monroe, CEO of Rich Beauty, recently stirred up online conversations with talk of possibly reducing her lipstick prices. In an Instagram story, she observed that many sellers now offer lipsticks at Ksh 1,000, prompting her to rethink her own pricing.
“Everyone is selling lipsticks at 1,000 now. I might go even lower—let me seek guidance from above,” she shared.
Huddah emphasized that her drive to create beauty products is fueled by a mission to uplift women and boost their confidence, with profits being secondary. Her willingness to make her products more accessible reflects this.
“I do this for the joy of helping women look amazing. Looking good attracts success, so money is a secondary concern. Competing with me on price isn’t a winning game because my clients’ satisfaction comes first. Pesa baadaye,” she added.
Huddah has built Rich Beauty into a recognized brand, launching with lipsticks and expanding into a broader range of beauty products to serve a wide audience looking for affordable quality.
In a recent appearance as a vixen in Gody Tennor’s music video, she spotlighted Rich Beauty, effectively merging her influence in beauty and music to promote both her brand and the artist.
Will this possible price adjustment prompt competitors to respond? Time will reveal how this decision shapes the competitive landscape in the beauty industry.