In 2023, Europe welcomed over 700 million global travelers, setting a post-pandemic record. However, the continent’s tourism landscape is about to undergo significant changes.
Starting in 2025, the European Union will implement the European Travel Information and Authorization System (ETIAS). This system requires visitors from the United States and 60 other countries to obtain authorization before entering the “Schengen Zone,” which encompasses 23 EU countries, four non-EU countries, and three microstates, even for transit purposes.
Originally slated for 2023, ETIAS aims to enhance border security and public health through pre-screening of visa-exempt travelers to the Schengen Zone. Although not a visa, ETIAS requires an online application, with processing times ranging from minutes to a maximum of 30 days for a €7 fee, which is waived for those under 18 or over 70.
This initiative is expected to significantly impact travel patterns and the economy, prompting the travel industry, including airlines and major hubs like Heathrow, to adapt. ETIAS is designed to offer a safer, more streamlined travel experience by improving border security and efficiency, potentially increasing Europe’s appeal as a top destination.
The introduction of ETIAS reflects Europe’s attempt to balance security enhancements with tourism appeal. Government officials hope the system will also address the challenges of overtourism. Local governments have already introduced unique measures, such as fines for beach towel usage and public behavior restrictions, to sustain tourism without compromising destination quality.
Sardinia’s Towel Ban and Sand Theft Fines
Sardinia, Italy, is focusing on sustainability by capping visitor numbers at its most famous beaches and issuing fines of up to $4,000 for sand theft, particularly at Spiaggia Rosa. This beach, known for its pink sand, has been closed to visitors since the mid-1990s to prevent sand loss. Visitors to other popular beaches like La Maddalena, Cala Coticcio, and Cala Brigantine must book in advance and pay a nominal entry fee to ensure sustainable tourism.
Portugal’s Crackdown on Beach Noise
Portugal aims to promote tranquility on its beaches by imposing fines for loud music. The National Maritime Authority (AMN) has banned crowd-disrupting portable speakers, with fines ranging from $200 to $39,000 for individuals and groups, ensuring a peaceful beach experience for all.
Seville’s Ban on Public Underwear Display
Seville is preserving public decency by targeting disruptive behavior at bachelor and bachelorette parties. New measures prohibit “obscene acts,” including explicit attire or apparel with sexist messages in public spaces, part of a broader initiative to maintain the city’s welcoming atmosphere.
Portofino’s Fines for Selfie Loitering
Portofino has introduced fines to manage tourist congestion. Mayor Matteo Viavaca announced penalties of around $300 for loitering in popular photo spots to reduce pedestrian traffic. This rule, enforced from Easter weekend, aims to enhance the visitor experience and prevent overcrowding.
Austrian Village’s Strategy Against Tourist Disruption
Hallstatt, an Austrian village with a population of under 800, faces up to 10,000 visitors daily. To curb excessive tourist activity, particularly from selfie enthusiasts, the village temporarily installed a wooden fence as part of a broader initiative to prioritize quality tourism and protect local life.
Spanish Group’s Stand Against Overtourism
On Mallorca’s beaches, the anti-capitalist group Manacor Caterva has placed signs to deter tourists, highlighting locals’ resistance to overtourism. The signs warn of nonexistent dangers, emphasizing the impact of tourism on the environment and community.
Venice’s Entry Fee and Transportation Adjustments
Venice introduced a $5 entry fee for day-trippers, with prices potentially rising to $10 on peak days to regulate visitor numbers and encourage longer stays. Public transportation passes and municipal garage rates have also increased, with discounts for advance bookings.
Europe’s innovative approaches to managing overtourism may inspire other destinations to address similar challenges.